According to this Ripten article, the new Beowulf game is marked for $20!
It sounds like a savvy marketing strategy to me. Beowulf might be a good game, but it has little chance when placed in direct competition with the slew of popular games this Christmas. Twenty dollars is within the impulse purchase range. That's a big enough price difference to convince many gift-givers that it's not worth spending more on a hyped game.
Not to mention the oddity of the price has people talking about it and advertising for the company.
What do you think? Will this happen with other games? Will it happen more often? Or is $20 for a 360 game so soon after release just a symptom of this winter's long list of worthwhile games?