One of my sisters is "always the last to know." What about? It doesn't matter. She's the last, regardless, it seems.
And she doesn't like it. Aferall, she's family, and people share important goings-on with those they care about. We all have our secrets, but loved ones don't appreciate being kept out of the loop.
If your company or game is in trouble, or if something dramatic in some other way is about to happen in or around your game, tell your players and fans.
They're your family, the ones who care and feel close to you. They'll understand if you're not completely open about everything, but they expect to at least be notified about the big things.
Fans hate being the last to know.