There's nothing wrong with a story-focused cinematic that reveals almost nothing of actual gameplay, provided that cinematic excites people and interests them in the game's setting. But Microsoft and Remedy must to do much more than this if they me to take Alan Wake seriously.
The problem is we were offered the same vague hints at gameplay, albeit presented through superb graphics, over three years ago with the launch of the Xbox 360. Alan Wake screenshots and videos were a vital selling point for the console's release, yet still today there's nothing beyond Remedy's reputation suggesting that this is an actual game. Judging from its use years ago in 360 marketing, I'm inclined to think it's really a tech demo which is merely being glittered with gameplay.
I could be wrong, and I hope I am. I like the concept of alternating players between safe daylight (investigation) and dangerous night (defense).
But if this really is a game through-and-through, it still seems Microsoft marketed this game too strongly when the developers hadn't solidified anything beyond the most basic premise and graphics. To use something unformed and unproven as a major selling point seems unethical to me. What do you think?