Thursday, September 03, 2009

marketing secrets

I missed it. *minor spoiler ahead*

I did find the body of Ra's al Ghul in Batman: Arkham Asylum, but I didn't notice that it had later disappeared.

If you can fill your game with secrets, do it. Make some easy to find, and others near-impossible. Secrets get players talking about the game. The more secrets and the better they're hidden, the more talk there will be and the longer it will last.

Secrets can be a great marketing tool.

1 comment:

  1. I know I'm going to play through Batman: Arkham Asylum more than once and that is down to not seeing or finding those things in-game that are secret.

    The boss-battles could have been better devised but that's me going off-topic.


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