Could games be sold like TV programming?
You subscribe to a particular publisher (EA, Activision, Sony, etc) or game package, like you would a TV package (like ESPN or Starz). As long as you're a subscriber, every game of that publisher or package is available to you at no extra charge. You lose access when you stop subscribing, just like with an MMO.
I'm not recommending this as a replacement... only as an alternative revenue model for publishers and option for gamers. There are already TV channels for arcade games, but I'm talking about big AAA titles like Modern Warfare and The Sims.
Would it interest you as a gamer or developer? Is there any reason it works for TV broadcasters but would not work for game publishers?